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Aditya Birla Sun Life AMC Limited

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23 Apr 2024

Are Indians Making Their Money Work?

Authored by Harish Krishnan and Vinod Bhat, we seek to underscore the India opportunity and identify the right vehicle for riding this growth story. In this context, an extensive analysis of the change in household asset allocation in India has been done to highlight a growing shift towards the financialisation of savings. Further, we have examined the potential of equities as an asset class to capture growth opportunities most optimally while presenting ways to mitigate the risk that has historically been associated with equity investing. The overarching aim of this paper is to help investors ensure that their money is working for them and that they are well-positioned to harness the benefits of a growing economy.

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